“Boost the productivity of your digital content for lasting impact to your visitors with EPiServer CMS.” – Reality Premedia Services
Introduction
EPiServer is a global software company offering web content management, digital commerce, and digital marketing through the EPiServer Digital Experience Cloud software platform. EPiServer sites are built in ASP.NET MVC, a web application framework developed by Microsoft, or by using Headless REST API. EPiServer’s solutions can be purchased as core or extended platforms. Core platforms include EPiServer CMS, Commerce, or Campaign, while the extended platforms include additional features powered by artificial intelligence.
EPiServer as CMS
EPiServer CMS is a popular commercial content management system to help businesses deliver their online presence. First released in 1997 by then- Electro Stockholm AB, the EPiServer development services has been growing in popularity ever since.
EPiServer CMS is for medium-sized to enterprise-level companies. The platform’s focus is on solving challenges with marketing, branding, and lead generation. You can launch new content without involving IT, maintain brand consistency across several markets, and increase engagement and conversions. It enables editors to drag-and-drop content to quickly create new digital experiences that are automatically responsive.
Key features and functionalities of EPiServer

• Drag-and-Drop Authoring
• Automatic A/B Testing
• Cloud Service
• Machine Learning Capabilities
• Language Management
• Personalization
• Extensive Set of APIs
• Multi-site Management
• SEO Metadata Authoring
• Social Channel Content Distribution

Why is EPiServer becoming the popular CMS tool?

• Natural transition away from SharePoint
  

We all have traditionally been very Microsoft-oriented people. There was a time, when SharePoint’s position (especially MOSS 2007 and SP 2010) was so strong that basically every digital channel was implemented on the platform. There were many good implementations, but also too many bad ones that caused frustration. People started to seek lighter and more flexible platforms especially for their web content management solutions. EPiServer as another .NET based product met these needs with good timing. Hence it was a natural replacement for cumbersome SharePoint.

• Partner availability
  

Related to the previous factor, also the implementation partners realized the need for a lighter solution. The learning curve of EPiServer developer for already capable .NET developer was relatively fast and
a certain level of expertise was achievable rather quickly. Also, affordable, and transparent pricing compared to many competitors helped the local implementation partners in selecting EPiServer to be represented.

• Clarity and appeal of content production tools
  EPiServer service providers serve especially marketing and communications personnel in their content management and web publishing needs. User interfaces for editors are pleasant, page layouts are easy to edit.
  

Technical benefits of EPiServer

• SQL Server compatible
• Simple API for technical specialists to pick-up
• Developed with a test-first methodology to ensure your deployments work as expected
• All aspects of the pipeline are extendable
• Quick product release cycle, so bugs are usually fixed a lot quicker than other products
• Workflow support
• e-Commerce Support
• Powerful site search add-on available
• Easy upgrade path with latest versions
• Helps to write SOLID code easily

Who can use EPiServer?

• Banking & Financial
• Consumer Goods
• Education
• Healthcare
• Manufacturing
• Non-Profit
• Public Sector
• Retail
• Technology
• Travel & Tourism

We assist growth-oriented businesses in the B2C and B2B spaces with web content management, digital commerce, and digital marketing.
While our approach with each client is unique, you can count on a high ROI, accelerated growth, optimized customer experiences, and a path for scaling your business. As an EPiServer development company, we can help your business get the most out of the platform.
Your team will be able to manage content easily, and your customers will have a positive, compelling experience when they visit your site. In the end, you’ll see a boost in conversions and a benefit to your bottom line.

Augmented Reality (AR) is making strides in the next-gen digital technology revolution. It enables the superimposition of virtual objects to reality via a smartphone or tablet screen. The expanded reality, in short, consists of combining the image of the real world with a computer-generated image. Also, owing to its potential & impact AR is gradually incorporated into all spheres of business including online retail, augmented reality for publishers, education, real estate, AR in manufacturing & many more. The imperative for the immense popularity of AR apps is the offered immersive & tangible user experience. AR brings together new ways of information sharing & interaction capabilities, that ultimately help address the business requirements better. It is a blend of the physical & the virtual worlds with the real-world elements. It augments the computer-generated perceptual information to render an immersive experience. The information may be in the form of sound, video, graphics & more. Owing to its fantastic educative & marketing potential, it can accelerate many business operations. Further, it can create new ways to promote products to enable learning new activities, facilitate the work of specialists & lead to cost-saving.
Role of AR:

• Improved information:
  

AR apps provide the user with additional information on the product, space & material in real-time. Also, the consumer can retrieve valuable information about the product’s characteristics, its use, availability & more.

• Easy visualization:
  

 AR makes it possible to visualize an object in a personalized context (the augmented reality for furniture). The consumer or user can modify its characteristics (size or color) or observe it under all its seams. One of the early adopters of these visualization skills into practice was the fashion industry. It helped traders & even the end consumer to connect with the benefit of the offering instantly. Augmented reality in real estate helps in improving the interaction between realtor & customer.

• Unique user experience:
  

AR apps provide the opportunity for customers to make well-informed buying decisions anywhere & anytime. Alternatively in the situation, where customers are self-reliant, without assistance or real-time information, AR adds value to the buying process. On a merchant site, it can create interactions that would not have existed, otherwise between a customer & seller.

• Improve brand awareness & image:
  

Technological innovations are always popular with users & potential customers. A company or brand that chooses to use AR applications still has an upper hand to gain visibility into their business. It would help attract new customers & retain the existing ones.

• Competitive differentiation:
  

AR apps have emerged as a new way to reach a more technophile audience, to differentiate the business from the competition, & above all to introduce & communicate a new service. Further, it helps infuse the brand proposition in the memory of users.
Although the potential of AR is not yet unleashed completely. The adoption of AR technology is growing so rapidly that its market is expected to cross $117.4 billion by the year 2022, which clearly indicates investing in AR app development is the need of the hour.
One of the tops augmented reality companies in India; Reality Premedia Services, which has years of experience in providing augmented reality services for business will help you with getting acquainted with how the technology can mitigate the challenges you are facing currently. Besides, they can give you sound advice on how AR app development companies focus upon while estimating the cost of building an application.
As AR continues to revolutionize the business world, regardless of industry, how are you ensuring your brand will keep up?