EPiServer is a content management system that allows developers to create and deliver content through a single interface. Users may manage, optimize, and build the digital experience that best suits their client base using EPiServer’s interface.

EPiServer is a cloud-based digital experience platform that helps medium-to-large businesses manage content and market online. Customer personas, data backup, brand management, engagement tracking, lead conversion, and third-party connectors are all important aspects.

EPiServer includes a centralized dashboard that allows administrators to examine content, product information, and campaign information. Teams may handle catalogues, orders, customer data, and payments across several areas, enhancing the customer experience. Managers may utilize artificial intelligence to build tailored customer journeys by combining content and product data
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A/B testing, lead generation, and project collaboration are all included in the solution. EPiServer provides a Service API that allows third-party systems to integrate with EPiServer for marketing automation, search capabilities, personal information management, and other purposes. Managers can customize the programmed and construct a content delivery network for various websites using the built-in visual studio. Users can use the system's interface with Microsoft Dynamics to speed up the launch of digital products.

Advanced features & tools

Optimized search results

It optimizes search results and displays the most relevant material to visitors using historical search data. As the website grows and search-related data accumulates, it is used to increase the relevancy of search results and to generate search suggestions based on previously searched terms. The search data can also be combined with other user information to provide users with customized search results. Tag pages with synonyms of a term to ensure that relevant sites are displayed even when a user searches for non-matching text.

Best bets

This feature allows you to customize or tag search results for display at the top of the results page in order to promote specific pages or content. When you're trying to structure a landing page or promote specific sites as part of a marketing effort, this functionality can come in handy. The current state of each page included in the search results is displayed by Best Bets. This makes it simple to spot pages that haven't been published yet or have passed their expiration date. The status is updated in real time, and any changes made by administrators are reflected immediately.

Smart list block

Webmasters can use the Smart List block to present a smart list of information or items from throughout the site for a particular search criterion. This type of search block customization can be used to promote certain content, such as products on an e-commerce site. The smart list is built dynamically depending on the user's current page views and encourages them to explore more of your website.

Adaptive navigation

To offer targeted and personalized content to visitors, this relies on visitor segmentation. Find can refine search results based on personal preferences, previous browsing history, previous purchasing history, and other factors. Additional links that may be of interest to the user are presented using the same data. Multi-dimensional navigation allows a website to offer pages from several locations, allowing a visitor to view a certain page via any path available. All of these factors contribute to increased user engagement, which can lead to increased conversions.

Adding an easy and effective search functionality enabled by EPiServer Find is all you need to keep visitors hooked on your website at a time when online retail stores are reporting an incredible 74.6 percent rate of cart abandonment.

“Boost the productivity of your digital content for lasting impact to your visitors with EPiServer CMS.” – Reality Premedia Services
Introduction
EPiServer is a global software company offering web content management, digital commerce, and digital marketing through the EPiServer Digital Experience Cloud software platform. EPiServer sites are built in ASP.NET MVC, a web application framework developed by Microsoft, or by using Headless REST API. EPiServer’s solutions can be purchased as core or extended platforms. Core platforms include EPiServer CMS, Commerce, or Campaign, while the extended platforms include additional features powered by artificial intelligence.
EPiServer as CMS
EPiServer CMS is a popular commercial content management system to help businesses deliver their online presence. First released in 1997 by then- Electro Stockholm AB, the EPiServer development services has been growing in popularity ever since.
EPiServer CMS is for medium-sized to enterprise-level companies. The platform’s focus is on solving challenges with marketing, branding, and lead generation. You can launch new content without involving IT, maintain brand consistency across several markets, and increase engagement and conversions. It enables editors to drag-and-drop content to quickly create new digital experiences that are automatically responsive.
Key features and functionalities of EPiServer

• Drag-and-Drop Authoring
• Automatic A/B Testing
• Cloud Service
• Machine Learning Capabilities
• Language Management
• Personalization
• Extensive Set of APIs
• Multi-site Management
• SEO Metadata Authoring
• Social Channel Content Distribution

Why is EPiServer becoming the popular CMS tool?

• Natural transition away from SharePoint
  

We all have traditionally been very Microsoft-oriented people. There was a time, when SharePoint’s position (especially MOSS 2007 and SP 2010) was so strong that basically every digital channel was implemented on the platform. There were many good implementations, but also too many bad ones that caused frustration. People started to seek lighter and more flexible platforms especially for their web content management solutions. EPiServer as another .NET based product met these needs with good timing. Hence it was a natural replacement for cumbersome SharePoint.

• Partner availability
  

Related to the previous factor, also the implementation partners realized the need for a lighter solution. The learning curve of EPiServer developer for already capable .NET developer was relatively fast and
a certain level of expertise was achievable rather quickly. Also, affordable, and transparent pricing compared to many competitors helped the local implementation partners in selecting EPiServer to be represented.

• Clarity and appeal of content production tools
  EPiServer service providers serve especially marketing and communications personnel in their content management and web publishing needs. User interfaces for editors are pleasant, page layouts are easy to edit.
  

Technical benefits of EPiServer

• SQL Server compatible
• Simple API for technical specialists to pick-up
• Developed with a test-first methodology to ensure your deployments work as expected
• All aspects of the pipeline are extendable
• Quick product release cycle, so bugs are usually fixed a lot quicker than other products
• Workflow support
• e-Commerce Support
• Powerful site search add-on available
• Easy upgrade path with latest versions
• Helps to write SOLID code easily

Who can use EPiServer?

• Banking & Financial
• Consumer Goods
• Education
• Healthcare
• Manufacturing
• Non-Profit
• Public Sector
• Retail
• Technology
• Travel & Tourism

We assist growth-oriented businesses in the B2C and B2B spaces with web content management, digital commerce, and digital marketing.
While our approach with each client is unique, you can count on a high ROI, accelerated growth, optimized customer experiences, and a path for scaling your business. As an EPiServer development company, we can help your business get the most out of the platform.
Your team will be able to manage content easily, and your customers will have a positive, compelling experience when they visit your site. In the end, you’ll see a boost in conversions and a benefit to your bottom line.