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Unlike the full immersion experience of virtual reality, augmented reality aims to make the world you already see more fun. Augmented reality or AR is when digital information is overlaid onto the actual physical world. Your camera detects a target image, and can figure out the distance of the image, and at what angle the target is from the camera using lengthy algorithms and multiple sensors. It then projects the intended digital information onto that target image, and voila - augmented reality. All of the technology involved in this process is usually taken care of by an AR service provider who uses APIs to link this technology to an application.
Sounds complex right?
Let us explain that to you in simple terms with a specific use case. Let’s say you’re looking to buy a sofa for your room, from an app. Now the problem is you can't actually tell if the sofa fits and suits in your room by just looking at the pictures of a sofa. This is where AR or augmented reality comes into play. You can simply open your camera from the app, point the camera towards your room, where you would like your sofa to be, and the app automatically detects and calculates the measurements of the sofa and projects the image of the sofa onto your room images. All these images are in accurate proportions, which make it look very realistic, as if the sofa is actually in your room. This helps you decide on how the sofa will look in your room before you buy the sofa.
Now that you have a fair idea of what AR is and what an ideal use case for AR looks like, let's dive a bit deeper and get to know about what all interesting AR services are available in the market and what the top AR companies and AR service providers are building and how can we create a user immersive experience using AR. One of the most used and people’s favorite AR companies is Snapchat. It is an app where users can use fun filters on selfies to alter their faces to look like an animal/object/character and forward these pictures to have fun with friends and family. The top Augmented Reality companies right now are Meta, Snapchat, Google and Nvidia. AR can be used in all fields from Education, Gaming, Automobiles, Defense, Fun & entertainment, Shopping websites, etc. The use cases are endless. One of the best augmented reality companies in India is Intellify which makes interesting use cases for other product-based companies.
AR has been proven to be a very substantial technology which acts as a good middle ground between reality which can seem bland, and virtual reality which can get too immersive. AR comes in with the best of both worlds. AR is feasible and easily accessible because it can be run quickly within your phone and doesn't require any external gear or device, unlike virtual reality which requires you to wear a headset and can act as a huge entry barrier for most people.
Here’s how can businesses can use AR to create a user immersive experience:
It’s high time businesses realize the importance of user immersive experiences and how they can use these technologies to their advantage by collaborating with augmented reality solutions providers to create the next big market trend and create a benchmark.
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The concept of connecting a virtual environment to the physical world is buzzing in the industry. You might have heard of “metaverse”. Yes, with the advent of the metaverse the future has arrived and is combining the aspects of two worlds.
Have you ever thought of a world where you can virtually shop, play games, visit water parks, or work remotely?
This technology allows you to virtually accomplish the above activities without actually performing them. Furthermore, after the pandemic, there is a rise in demand for interactive ways to associate remotely with people. It presents immersive spaces for people to remotely participate in team meetings or games using their digital avatars. Broadly speaking, this idea has transformed the way we used to interact with technology. This technological innovation is inevitable and asserts reliability.
It is the biggest technology trend of 2022 and various tech giants are inclined to offer this immersive virtual experience. According to Gartner, by 2026, 25% of people will spend at least one hour/day in the metaverse for entertainment, shopping, or education. Top AR service providers, IoT service providers, and tech companies are integrating cutting-edge technologies like AR, VR, AI, IoT, and Blockchain to empower the growth of the 3D digital model.
Ultimately, the modern era of the internet has begun where “metaverse” is synchronizing itself with the ever-changing industry needs of top AR service providers, blockchain industries, and the IoT market.
Evolution of the technology
As the concept is advancing, it's scaling up beyond shopping or video games. This multi-dimensional innovation is offering prospective features like digital avatars, shared digital spaces, and decentralization. The augmented reality services sector is more minded to understand this technology and determine its influence on their business framework. Metaverse technology is leading to tactical business transformations.
Various online platforms and giant techs are at the forefront to incorporate metaverse with businesses and people. It possesses the potential to become a universal digital platform. It may also tend to emerge as a source of providing valuable data to the businesses about their customers.
Due to its extensive evolution, businesses are willing to invest in digitally enriched immersive worlds. Irrespective of the industry type, every small or large enterprise is cognizant of the metaverse features. Identifying and interpreting its technical aspects will help industries to implement future projects.
Industries embracing “metaverse” using various technologies
The technology is opening new doorways to digital experiences and extending possibilities in the software, entertainment, and education industry. It is advancing the scientific research methods in manufacturing and healthcare. Virtual business development is a prominent choice for investors and entrepreneurs to keep pace with the business trend. It has revolutionized the industries such as eCommerce & retail, manufacturing, and architecture & engineering.
In a nutshell
The idea of the metaverse is continuously growing and incorporating potential attributes like privacy and authentication.
However, the pre-developed features are already providing dramatic impressions and bringing them into reality. Its decentralized behavior is remodeling the digital world operations. It has limitless potential and a promising future. Tech-savvy’s are endeavoring us to set our foot across the internet and experience real-time instances. Experts say “within 10 to 15 years, the metaverse will be a $30 trillion industry.”
Experts are examining and exploring the “metaverse” to develop a plan of action and remodel the digital future. Our dream of decades of a virtual world is on the way.
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Augmented Reality (AR) is making strides in the next-gen digital technology revolution. It enables the superimposition of virtual objects to reality via a smartphone or tablet screen. The expanded reality, in short, consists of combining the image of the real world with a computer-generated image. Also, owing to its potential & impact AR is gradually incorporated into all spheres of business including online retail, augmented reality for publishers, education, real estate, AR in manufacturing & many more. The imperative for the immense popularity of AR apps is the offered immersive & tangible user experience. AR brings together new ways of information sharing & interaction capabilities, that ultimately help address the business requirements better. It is a blend of the physical & the virtual worlds with the real-world elements. It augments the computer-generated perceptual information to render an immersive experience. The information may be in the form of sound, video, graphics & more. Owing to its fantastic educative & marketing potential, it can accelerate many business operations. Further, it can create new ways to promote products to enable learning new activities, facilitate the work of specialists & lead to cost-saving.
Role of AR:
Although the potential of AR is not yet unleashed completely. The adoption of AR technology is growing so rapidly that its market is expected to cross $117.4 billion by the year 2022, which clearly indicates investing in AR app development is the need of the hour.
One of the tops augmented reality companies in India; Reality Premedia Services, which has years of experience in providing augmented reality services for business will help you with getting acquainted with how the technology can mitigate the challenges you are facing currently. Besides, they can give you sound advice on how AR app development companies focus upon while estimating the cost of building an application.
As AR continues to revolutionize the business world, regardless of industry, how are you ensuring your brand will keep up?